HubSpot Reaches 5 Years of Success
As HubSpot reaches the grand old age of 5 years old it is incredible to look back at how much they have achieved. HubSpot have revolutionised the face of internet marketing, enabling businesses across...
View ArticleOnline Marketing: Why it May not be Paying Off
Econsultancy’s Quarterly Digital Intelligence Briefing found that even though companies are generally happy to embrace content marketing, the majority are still learning the ropes. Nearly half of the...
View ArticleB2B Technology Sales Woes: ‘These Leads are Rubbish!’
Recently I was describing inbound marketing to a sales person from a high technology company. As I began to outline the benefits of using valuable content as a way to engage with prospects to help...
View ArticleMarketing Automation for E-commerce: Worth Every Penny from Top to Bottom
My previous blog focused on marketing automation and social media, particularly on how the two combined are a perfect fit for your digital marketing strategy. This week I will look to cover how...
View ArticleWhy you Need to Build your Pipeline Before Employing Sales People
A recent study by Aberdeen Research Report Group found that despite the growing need for marketing and sales alignment, few UK companies are focused on building a sales pipeline. Even though the...
View ArticleWhat is Drip Marketing? [INFOGRAPHIC]
It is no surprise that, as digital marketing takes a marked turn toward harnessing ‘big data’ and providing a personalised user journey across media channels, there is a lot of buzz around marketing...
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